I’m delighted that NFreads, a site that reviews and features great nonfiction has published a piece I wrote about working as a biographer with the brilliant Larry Vaughn. Take a look here! Larry has taken on the ambitious project of doing a public relations campaign for his book Business Cards and Shoe Leather.
We sent out a press release to tens of thousands of media outlets and got quite a few responses: mostly radio shows. So, Larry has been interviewed about his book all over America and Canada, which has given a lot of clout to his book efforts.
Marketing is all about advertising your book, but when it comes to public relations, that’s where other people advertise you for you. Others write articles about you, interview you, and generally give you free press. It’s more prestigious to be seen in the news than to be seen advertising, so this approach is an interesting one for an indy book author. We’re still waiting for the results. Good luck, Larry!