I’m not that Smart but I Know How to Make Money

Book cover: I'm Not That Smart But I Know How to Make Money or What I Learned from the Honey Badger. how studying one of Africa's most intrepid creatures brought one businessman unprecedented success. John Ruggieri with Ruby Peru.

In I’m not that Smart but I Know How to Make Money, the author describes his strategic rise to success despite being a bad student from humble beginnings. After making millions by age forty, he retired from business, bought a ranch in Kenya, and fulfilled his lifelong fantasy of becoming an African wildlife researcher. There, the author encountered a vast array of wildlife including giraffes, elephants, lions, and the intrepid honey badger. Each chapter about how to succeed in business opens with a short story featuring these animals and their own strategies for success.